To be able to know if your are doing good on the web, you will need some stats. For your website, the best free tool is Google Analytics. When properly associated with the URL of your website, it provide a constant monitoring of the visitors of your website. Days after days, it will compile data about your visitors and get them ready for you to analyze them through easy-to-read reports.

Google is providing a good tutorial to help you getting through the installation. Install it, then get back to TinyWebBits.com to learn what to do with this tool.

What if I don’t have a website ?

You don’t have a website and you have a business ? Get one ! Tons of people search on the web to find company that can help them answer their needs. Come on, you don’t have to build the next Amazon.com website. A website with a Services page, a Contact page and which looks good and professional is enough. When you get your website, install Google Analytics.

What if I don’t think I should have a website ?

It happens, in some industries. You should however have a web presence. Twitter, Facebook, a blog, YouTube videos, whatever else… But you MUST be present on the web. We will discuss other ways to measure your performance on the web in other posts